MessengerPeople by Sinch, for example, is an official business solution provider of WhatsApp. Business Solution Providers are official WhatsApp business partners who already provide companies with the corresponding infrastructure. The WhatsApp Business Platform offers companies access to the WhatsApp interface (API) and thus many more options and features.Īccess to the WhatsApp API is available either directly on the WhatsApp’s cloud (but requires IT knowledge, infrastructure and good connections to Meta) or through Business Solution Providers. If you want to get more out of your customer communication, you need the WhatsApp Business Platform.

There are also some limited templates for a maximum of 256 push messages (newsletters). It lets you create a business profile and set up some simple features, such as business hours or a product catalog. You can download the WhatsApp Business app for free on any app store. 🚫 Attention: The private WhatsApp app, that we all use in our daily lives, is off-limits for corporate use! The WhatsApp Business App WhatsApp Platform: The differencesĪs a business, you have two options for using WhatsApp in your customer communication: the WhatsApp Business App and the WhatsApp Business Platform. Conclusion: Why a WhatsApp corporate account on the Business Platform is the best solution.Advantages of the WhatsApp Business Platform.For this, you have to provide tyntec with documents that prove the joint project between the two companies / projects / brands, which we can in turn show to WhatsApp to appeal for an exception. We can try to get an exceptional ruling which would allow to have 2 brands of different companies in the same Display name.This option is widely used for companies that work as agencies for other Brands. Register an own Facebook Business Manager Account for the sub-brand / product / project.

Middle level execution (may take a few days):

You create something like 'Display Name by Brand Name' with the goal to associate your desired display and brand names.

You do accept the Display Name that is directly connected with your brand and use the description fields and profile logo for highlighting more information about the project/business.

When companies expect to get an approved Display Name that is essentially different from the Brand, these are a few useful tips and their execution level.

How to set up whatsapp business account