This isn't just a stack of 'pancakes' (as the first alt text example demonstrated) it's a stack of blueberry pancakes with a dusting of powdered sugar!

This alt text is a better alternative because it is far more descriptive of what's in the image, while remaining concise. But, there's more to be said about this image. Yes, this is an image of a stack of pancakes. This alt text is only 'okay' because it's not very descriptive. Let's look at a few examples of alt text for this image of a delicious-looking stack of blueberry pancakes: If you can close your eyes, have someone read the alt text to you, and imagine a reasonably accurate version of the image, you're on the right track. The best format for alt text is sufficiently descriptive but doesn't contain any spammy attempts at keyword stuffing. Take a 30-day free trial on us and see what you can achieve: Moz Pro's Page Optimization feature will help you find missing or subpar image alt text that could be improved. Use Page Optimization in Moz Pro for improved alt text The highlighted text shows the alt text (alt attribute) of the image at left. Alt text provides better image context/descriptions to search engine crawlers, helping them to index an image properly. Alt text will be displayed in place of an image if an image file cannot be loaded.ģ.

Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image.Ģ.

Adding alternative text to photos is first and foremost a principle of web accessibility. Alt text (alternative text), also known as 'alt attributes,' “alt descriptions,' or technically incorrectly as 'alt tags,” are used within an HTML code to describe the appearance and function of an image on a page.

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